Guest Artist Lineup

Cassandra Pena

Cassandra is an Aveda Cut/Style Purefesional and Certified Aveda Color Educator who has been passionate about Aveda and its mission since starting her career in 2005 at Aveda Institute San Antonio. She is a Master Stylist at K. Charles & Co in San Antonio, TX. Cassandra has worked alongside members of the Aveda Global Artistic Team such as Antoinette Beenders and Allen Ruiz participating in NYFW since 2011 with Jon Reyman and the Aveda team, and loves the opportunity it has given her to channel her creativity and grow her skills while styling hair for such notable designers as Betsey Johnson, Nike, Leanne Marshall, Public School NYC, Nicholas K, Chromat, Tibi, Tome and many others. Her passion for constantly learning and growing is what makes her such an engaging educator; and she’s committed to sharing this love for learning so others may reach their goals, sharpen their skills and be the best hairstylist they can be.

Sylvia Orduna

Sylvia has been in the beauty industry for over 20 years. She started as a makeup artist for Estee Lauder and Chanel. She then became a Store Director and National Educator for Sephora for over 13 years where she traveled the country and trained hundreds of Sephora employees. She has more recently worked for Aveda at Neill where she created a strong partnership with K. Charles teams educating on new product launches, sales best practices, and all things Aveda. She is now an Esthetician and Aveda Ambassador at K. Charles Broadway location. Sylvia is an excellent resource for new, upcoming, and seasoned artists. She welcomes questions and discussion to help empower and better our industry.